Lifecycle Marketing Manager - Remote

Overview

We are looking for a strategic and data-driven Lifecycle Marketing Manager to own and optimize the full patient journey — from lead nurture and onboarding through engagement, cross-sell, and retention. In this role, you will develop and execute personalized, multi-channel campaigns across email and SMS using Iterable, while leading a rigorous experimentation roadmap to continuously improve performance. You will partner closely with Data & Analytics, Clinical, Product, and Operations teams to build scalable, HIPAA-compliant lifecycle programs that deliver measurable business impact.

In Short

• Own and drive the full lifecycle marketing strategy across all stages.
• Develop and execute lifecycle campaigns across email and SMS using Iterable.
• Lead a rigorous experimentation roadmap, including A/B testing.
• Define and own lifecycle KPIs and reporting frameworks.
• Partner with Data and Analytics for audience segmentation strategies.
• Collaborate with Clinical, Product, Brand, and Operations teams.
• Direct creative strategy for lifecycle channels.
• Ensure compliance with HIPAA regulations.
• Build and maintain lifecycle process documentation.
• Evaluate and manage lifecycle marketing technology partnerships.

Requirements

• Strong strategic and analytical thinking skills.
• Deep expertise in lifecycle marketing strategy.
• Hands-on experience with Iterable.
• Proven ability to manage experimentation roadmaps.
• Experience directing creative decisions for lifecycle channels.
• Strong cross-functional collaboration skills.
• Familiarity with reporting and analytics tools.
• Excellent written and verbal communication skills.
• Working knowledge of HIPAA regulations.
• Comfort using AI tools in workflows.

Benefits

• Company sponsored life insurance and disability plans.
• Voluntary benefits such as 401k retirement, medical, dental, vision.
• Generous Paid Time Off and paid parental leave benefits.
• Equity in the form of stock options.
• Target bonus incentives based on performance.