Lifecycle Marketing Manager - Remote

Overview

As a Lifecycle Marketing Manager at Neon One, you will focus on adoption, usage, and retention, utilizing data-driven insights and marketing automation tools to enhance customer experience.

In Short

• Develop and execute marketing programs to boost customer engagement and revenue.
• Optimize onboarding communications for new customers.
• Analyze customer behavior for upsell opportunities.
• Collaborate with Customer Success to enhance product adoption.
• Track renewal processes with Sales to improve retention.
• Build a customer reference program for referrals.
• Support customer-focused events to increase loyalty.
• Work cross-functionally to align marketing efforts with customer needs.

Requirements

• 5+ years in lifecycle or customer marketing in SaaS.
• Experience with marketing automation platforms (Pardot, Hubspot).
• Proven lead generation on G2 and Capterra.
• Familiarity with product usage analytics tools (Pendo).
• Strong project management and communication skills.
• Analytical mindset for interpreting performance data.
• Self-motivated and able to work autonomously.
• Experience with AI and automation tools.

Benefits

• Empathetic and innovative work culture.
• Opportunity to drive real impact in a nonprofit sector.
• Collaborative and supportive team environment.
• Focus on personal and professional growth.
• Flexible work arrangements in a fully remote setup.