Lifecycle Marketing Manager - Remote

Overview

As a Lifecycle Marketing Manager at Engine, you will own key parts of the customer journey across our core travel experience, turning new users into loyal, repeat bookers and building lifecycle programs that drive adoption, engagement, retention, and advocacy.

In Short

• Design and implement comprehensive lifecycle programs for Engine's travel platform.
• Create delightful, data-informed user journeys.
• Build a rigorous testing framework for messaging and channel mix.
• Partner closely with Product Managers to align lifecycle programs with product priorities.
• Independently build and launch lifecycle campaigns using Customer.io.
• Analyze cohort behavior and translate data into actionable insights.
• Write compelling emails and in-product messages.
• Determine the right mix of channels for user communication.
• 4+ years in lifecycle, CRM, or growth marketing roles.
• Strong analytical skills and experience with SQL.

Requirements

• Proven success in driving product adoption and retention metrics.
• Experience with Customer.io or similar platforms.
• Strong copywriting skills for user-facing content.
• Experience working closely with Product teams.
• Track record of building and running structured A/B tests.
• Deep understanding of user intent and behavior.
• Preferred experience in B2B SaaS or marketplaces.
• SQL proficiency for audience segmentation.

Benefits

• Competitive base pay with opportunities for bonuses and equity.
• Comprehensive benefits package.
• Hybrid-hub model for work environment.
• Supportive resources for success in your role.
• Opportunity to influence product roadmaps.