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Lifecycle Marketing Manager - Remote

Posted 5 weeks ago

Overview

You will be responsible for creating delightful customer experiences and driving business growth by improving activation, conversion, feature adoption, and retention within the Self-serve business.

In Short

  • Drive customer engagement, retention, and loyalty through multi-channel marketing campaigns.
  • Own the customer journey from onboarding to retention and re-engagement.
  • Utilize data-driven strategies to deliver personalized experiences.
  • Collaborate with Product, Engineering, Design, and Marketing teams.
  • Increase Gross Media Spend by enhancing customer engagement.
  • Optimize email and in-app touch points.
  • Lead A/B and multivariate testing across channels.
  • Analyze performance metrics to develop continuous improvement strategies.
  • Create onboarding flows to accelerate product adoption.
  • Build campaigns to reduce churn and drive re-engagement.

Requirements

  • 5+ years of experience in lifecycle marketing or similar field.
  • Strong analytical skills for data interpretation.
  • Proven ability to work cross-functionally.
  • Excellent written and verbal communication skills.
  • Strong organizational skills for managing multiple campaigns.
  • Experience with A/B testing and campaign optimization.

Benefits

  • Competitive salary and equity.
  • 100% employee coverage for medical, dental, and vision premiums.
  • Short and long term disability benefits at no cost.
  • 401K Plan (Pre-tax and Roth).
  • 4 weeks of paid time off.
  • Up to 12 weeks of paid family leave.
  • Opportunities to volunteer with local organizations.

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