Lifecycle Marketing Manager - Remote

Overview

You will be responsible for creating delightful customer experiences and driving business growth by improving activation, conversion, feature adoption, and retention within the Self-serve business.

In Short

• Drive customer engagement, retention, and loyalty through multi-channel marketing campaigns.
• Own the customer journey from onboarding to retention and re-engagement.
• Utilize data-driven strategies to deliver personalized experiences.
• Collaborate with Product, Engineering, Design, and Marketing teams.
• Increase Gross Media Spend by enhancing customer engagement.
• Optimize email and in-app touch points.
• Lead A/B and multivariate testing across channels.
• Analyze performance metrics to develop continuous improvement strategies.
• Create onboarding flows to accelerate product adoption.
• Build campaigns to reduce churn and drive re-engagement.

Requirements

• 5+ years of experience in lifecycle marketing or similar field.
• Strong analytical skills for data interpretation.
• Proven ability to work cross-functionally.
• Excellent written and verbal communication skills.
• Strong organizational skills for managing multiple campaigns.
• Experience with A/B testing and campaign optimization.

Benefits

• Competitive salary and equity.
• 100% employee coverage for medical, dental, and vision premiums.
• Short and long term disability benefits at no cost.
• 401K Plan (Pre-tax and Roth).
• 4 weeks of paid time off.
• Up to 12 weeks of paid family leave.
• Opportunities to volunteer with local organizations.