Director of Demand Generation - Healthcare - Remote

Overview

The Director Demand Generation Marketing will be an innovative and energetic leader, responsible for building programs that convert interest into sales-qualified leads (SQLs) in the healthcare technology sector.

In Short

• Own accountability for SQL generation goals across all demand channels.
• Build and lead a high-performing team to execute integrated demand programs.
• Manage full-funnel conversion activities ensuring visibility and scalability.
• Employ an experimentation mindset to optimize SQL performance.
• Infuse AI-driven tools to enhance demand generation effectiveness.
• Partner with Sales to define SQL criteria and improve lead handoff.
• Measure and report on SQL performance and ROI.

Requirements

• 8+ years of experience in Demand Generation or Growth Marketing.
• Proven success in running multi-channel B2B programs.
• Strong analytical skills and data-driven mindset.
• Experience in lifecycle analytics and revenue impact measurement.
• Strong stakeholder management and collaboration skills.
• Hands-on experience with marketing tools like Pardot and Salesforce.

Benefits

• Generous annual bonus opportunity.
• 401(k) with Employer Match.
• Flexible Time Off policy.
• 10 paid holidays and Volunteer Time Off.
• Medical, Dental, and Vision insurance options.
• Health Savings Account with employer match.
• 100% Company-Paid Parental leave.
• Wellness Program and Employee Assistance Program.
• Corporate Discounts on Retail, Travel, and Entertainment.