Head of Demand Generation - Remote

Overview

We’re hiring a Head of Demand Generation to own marketing-generated pipeline at Nexcess. You’ll be responsible for building and running the programs that drive qualified pipeline across a defined set of target accounts. The Director of Growth sets overall GTM direction and revenue targets — you translate that into execution: account strategy, programs, and sales alignment.

This role sits at the center of Marketing and Sales. You’ll work closely with BDR leadership, AEs, and cross-functional partners to ensure we’re focused on the right accounts and converting that focus into pipeline. You’ll lead a small team (Growth Media, Events, Coordinator) and be accountable for performance — what we run, what we stop, and what we scale.

In Short

• Define target account segments in partnership with Growth, PMM, and Sales
• Build and maintain GTM playbooks by segment
• Identify expansion opportunities within the existing customer base
• Own the marketing-generated pipeline forecast and report on performance
• Design and run account-based programs across your target account list
• Partner with Growth Media and Content to align channels, messaging, and timing
• Set clear success metrics for every program and make decisions quickly
• Define BDR targeting priorities and partner on outbound messaging
• Manage and develop a team across media, events, and coordination
• Act as the point person for demand generation in cross-functional planning

Requirements

• Experience owning a marketing-generated pipeline target
• Background in demand generation and/or account-based marketing
• Experience building GTM plays or programs that Sales teams actually use
• Strong partnership with Sales/BDR teams
• Familiarity with intent data and account prioritization
• Experience managing a small team
• Ability to operate at both strategy and execution levels

Benefits

• Traditional and Roth 401k with company matching
• A collaborative team culture
• Consistent/set work hours
• Challenging non-redundant daily duties
• A voice in how things get done