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Head of Demand Generation - Remote

Posted 13 hours ago
Marketing
Full Time
India

Overview

As the Head of Demand Generation, you will practically lead Clarifai’s day-to-day marketing initiatives and play a pivotal role in driving our growth. You’ll build and execute campaigns that fuel enterprise sales and product-led growth (PLG), generate a strong marketing pipeline, and unify cross-functional marketing teams.

In Short

  • Take on a role as a player coach, managing 3 direct reports.
  • Partner with company leadership on positioning and messaging strategies.
  • Own the marketing-generated pipeline by building campaigns that drive enterprise sales and PLG growth.
  • Plan, execute, and measure campaigns in collaboration with the team.
  • Drive demand generation strategy and execution.
  • Oversee co-marketing and influencer marketing initiatives.
  • Guide in-house experts running paid ads, SEO, events, content creation, social media, and developer advocacy.
  • Collaborate across product marketing, design, and developer advocacy teams.

Requirements

  • 8+ years of experience in demand generation and marketing leadership.
  • Prior experience in the tech industry, ideally in PLG and enterprise sales funnels.
  • Strong background in campaign strategy and execution.
  • Hands-on approach with ability to work in a small, fast-moving team.
  • Proven problem-solving skills with adaptability in complex situations.
  • High energy and enthusiasm to match the fast pace of the AI industry.

Great to Have

  • Experience in marketing operations and sales enablement.
  • Knowledge of Salesforce and HubSpot.

Clarifai

Clarifai

Clarifai is a pioneering AI platform specializing in deep learning for various applications, including computer vision, natural language processing, and audio recognition. Founded in 2013 by Dr. Matt Zeiler, the company has established itself as a leader in the AI industry, notably achieving top rankings in the 2013 ImageNet Challenge. With a commitment to transforming unstructured data into structured insights more efficiently than human capabilities, Clarifai has raised $100 million in funding from prominent investors such as Google Ventures and NVIDIA. The company fosters a diverse and inclusive workplace, with a remote workforce spread across the United States, Canada, Argentina, India, and Estonia.

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