Head of Demand Generation - Remote

Overview

As Head of Demand Generation, you will lead the transformation of marketing strategies at Tray.ai, focusing on creating measurable business outcomes through integrated and experiment-driven marketing efforts.

In Short

• Lead the shift to an integrated demand generation model.
• Develop and execute multi-touch campaigns.
• Create account-based marketing strategies.
• Optimize lead scoring and sales alignment.
• Drive data-driven insights and reporting.
• Expand marketing channels and innovative campaigns.
• Manage and mentor the demand generation team.
• Collaborate with cross-functional teams to achieve goals.
• Utilize AI tools to enhance marketing efforts.
• Ensure alignment with sales and marketing objectives.

Requirements

• 10+ years in B2B SaaS demand generation or growth marketing.
• Experience with structured experimentation programs.
• Strong knowledge of ABM strategies and intent data.
• Expertise in lead scoring and funnel content strategies.
• Analytical mindset with data interpretation skills.
• Hands-on experience with HubSpot and Salesforce.
• Curiosity about AI applications in marketing.
• Exceptional collaboration skills.
• Results-driven and adaptable in fast-paced environments.
• Experience leading marketing teams in high-growth settings.

Benefits

• Opportunity to shape the future of enterprise AI.
• Resources to innovate in demand generation.
• Engage with cutting-edge technology.
• Collaborate with talented industry pioneers.
• See measurable impacts from your work.