Senior Product Marketing Manager, IT - Remote

Overview

NETGEAR Business is seeking a Senior Product Marketing Manager, IT, to join our team. As a leader for over 25 years in the networking industry, we are committed to driving excellence and delivering exceptional products that delight our customers. Our ideal candidate is a seasoned professional with a proven track record in business networking.

In Short

• Conduct comprehensive market analysis to identify trends, opportunities, and competitive landscape.
• Develop actionable insights and recommendations based on market research.
• Design and implement effective go-to-market strategies to drive product launch and growth.
• Collaborate with cross-functional teams to ensure alignment and successful execution.
• Create compelling product positioning and messaging that resonates with target audiences.
• Develop high-quality content for various marketing channels, including website, social media, and email campaigns.
• Develop and deliver sales enablement tools and materials to support the sales team.
• Gather and analyze customer feedback to inform product development and marketing strategies.
• Plan, execute, and optimize marketing campaigns to drive brand awareness and lead generation.
• Monitor and report on key performance metrics to evaluate the effectiveness of marketing efforts.

Requirements

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum of 7 years of experience in Product Marketing in the IT market.
• Experience working for a leading business networking company is highly required.
• Proven track record of successfully launching and marketing IT solutions.
• Excellent writing, communication, presentation, and analytical skills.
• Ability to travel up to 10%.
• Self-motivated, results-oriented, and able to work in a fast-paced environment.

Benefits

• Opportunity to work with a talented and diverse team.
• Engaging and inspiring workplace culture.
• Chance to make an impact in the technology industry.
• Commitment to employee development and growth.