Senior Product Marketing Manager - Remote

Overview

Modern Health is a mental health benefits platform for employers, providing access to various resources for employee well-being. We are seeking a Senior Product Marketing Manager to drive product success through market insights and strategic alignment.

In Short

• Lead product marketing initiatives for a mental health platform.
• Conduct market research to understand healthcare trends.
• Develop product positioning and messaging for stakeholders.
• Design and execute go-to-market strategies for product launches.
• Collaborate with sales teams to create marketing resources.
• Work cross-functionally with product management and engineering.
• Drive demand generation campaigns for B2B and B2C audiences.
• Support customer retention strategies through feedback and engagement.
• Foster a culture of accountability and empathy within the team.
• Contribute to a diverse and inclusive workplace culture.

Requirements

• 7+ years of experience in product marketing, especially in healthcare.
• Strong understanding of B2B and B2B2C models.
• Proven skills in market research and go-to-market strategy.
• Excellent collaboration and communication skills.
• Data-driven mindset with analytical skills.
• Familiarity with agile methodologies is a plus.
• Bachelor’s degree in marketing, business, or related field.
• Advanced degree is a plus.

Benefits

• Comprehensive medical, dental, and vision insurance.
• Flexible spending accounts and health savings accounts.
• Generous time off and company-wide pause days.
• Professional development stipend.
• 401k and financial planning benefits.
• Annual wellness stipend and new hire stipend.
• Monthly cell phone reimbursement.
• Access to mental health resources through the platform.