Senior SEM Specialist - Web Subscriptions - Remote

Overview

We are looking for a Senior SEM Specialist to join our Marketing team, responsible for owning and scaling paid search campaigns across Google Ads and other SEM platforms, focusing on driving profitable user acquisition for our web subscription products.

In Short

• Plan, execute, and optimize SEM campaigns across Google Ads, Bing, and other relevant search networks.
• Develop keyword strategies, ad copy, and bidding approaches tailored for subscription funnels.
• Manage budgets and pacing to maximize efficiency while hitting growth and profitability goals.
• Analyze performance metrics (CAC, LTV, ROAS, churn, retention) to inform decision-making.
• Run structured A/B tests on creatives, landing pages, and bidding strategies.
• Collaborate with Data & Analytics to improve attribution, reporting, and cohort-based insights.
• Stay up-to-date on SEM industry trends, automation tools, and platform updates.

Requirements

• Proven experience in managing SEM campaigns.
• Strong analytical skills and familiarity with performance metrics.
• Experience with A/B testing and optimization techniques.
• Ability to collaborate effectively with cross-functional teams.
• Up-to-date knowledge of SEM industry trends.

Benefits

• Join a diverse team of over 700 members from 23+ nationalities.
• Work in an inclusive workplace fostering creativity and collaboration.
• Opportunity to contribute to innovative online solutions.
• Access to professional growth and development opportunities.