Lifecycle Marketing Specialist - Remote

Overview

As a Lifecycle Marketing Specialist, your role is to reach users through email and push notification campaigns thanks to a successful customer retention strategy.

In Short

• Design and implement multi-stage customer journeys that increase engagement, satisfaction, and revenue.
• Automate customer workflows.
• Monitor and analyze campaign performance to optimize results and ROI.
• Weekly and monthly reporting of channel performance.
• Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
• Create and manage customer segmentation and targeting strategies.
• Build and maintain a deep understanding of customer behavior, preferences, and needs.
• Keep up to date on the industry with new features, technology, and AI.
• Develop and maintain a testing and experimentation framework.
• Ensure email campaigns follow industry policies and best practices.

Requirements

• At least 5 years of experience in email marketing.
• Strong communication skills.
• Strategic business orientation.
• Experience with B2C marketing.
• Knowledge of analytics and performance optimization.
• Ability to collaborate with cross-functional teams.
• Creative and innovative mindset.

Benefits

• Work in a dynamic and innovative environment.
• Opportunity to empower employees and bring forward new business ideas.
• Engage in a culture that values creativity and improvement.