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Lifecycle Marketing Specialist - Remote

Posted Yesterday
Marketing
Full Time
USA
$60,000 - $70,000/year

Overview

Kindred Bravely is looking for a data-driven and detail-oriented Lifecycle Marketing Specialist to support and execute retention marketing strategies that deepen customer relationships and drive repeat purchases through email, SMS, and other owned channels, while helping make moms’ lives easier through our thoughtfully designed maternity and postpartum essentials.

In Short

  • Support and scale customer retention programs
  • Build and deploy email and SMS campaigns
  • Optimize campaigns using performance insights
  • Collaborate with cross-functional teams
  • Manage customer editorial calendar
  • Conduct A/B testing for campaign optimization
  • Monitor and report on campaign performance
  • Utilize Klaviyo for campaign management
  • Implement audience segmentation strategies
  • Contribute to a mission-driven company

Requirements

  • 3–5 years in lifecycle, CRM, or retention marketing
  • Expertise in Klaviyo
  • Experience with RFM segmentation
  • Strong collaboration skills
  • Detail-oriented with accountability
  • Comfortable in fast-paced environments
  • Bachelor’s degree in Marketing or related field

Benefits

  • Employer-sponsored Medical, Dental, Vision benefits
  • 4% Retirement matching after 6 months
  • Paid parental leave after 1 year
  • 40% off product discounts
  • Fully remote team
Kindred Bravely logo

Kindred Bravely

Kindred Bravely is a mission-driven company dedicated to supporting early motherhood by providing thoughtfully designed maternity and postpartum essentials. Since its founding in 2015, the company has gained the trust of millions of moms by offering award-winning products that prioritize comfort and functionality. With a focus on enhancing customer relationships and driving repeat purchases, Kindred Bravely employs data-driven marketing strategies across various channels, including email and SMS, to create personalized experiences for its customers. The company fosters a collaborative and innovative work environment, allowing team members to contribute to meaningful initiatives that make a positive impact on the lives of mothers.

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