Senior Product Marketing Manager - Remote

Overview

LaunchDarkly is seeking a Senior Product Marketing Manager to lead Product Marketing for our core Feature Management offering. This is a high-impact role for an experienced PMM who thrives on creating compelling messaging & positioning, driving end-to-end marketing strategy in partnership w/ Sales and Demand Gen, and working closely with Product Management to inform our future roadmap. As a senior member of the team, you’ll act as a thought partner to our VP of Product Marketing, influencing strategic initiatives and shaping how LaunchDarkly engages with technical audiences and business decision-makers.

In Short

• Craft Feature Management Messaging: Develop product positioning and differentiated messaging based on user research, market insights, and product knowledge.
• Market Insight & Competitive Analysis: Leverage an in-depth understanding of the market to steward LaunchDarkly’s position as a trusted solution for developers.
• Thought Leadership: Serve as the go-to expert for Feature Management insights and strategy, taking a leadership role at external events and company conferences to showcase product innovation.
• Content Creation: Build high-impact assets, such as battle cards, persona docs, and technical web content, to support Sales and Marketing in driving product awareness and adoption.
• Collaborate on Campaigns: Partner with Demand Gen on campaign ideation and execution to drive lead generation.
• Inform our Roadmap: work closely with Product Management to help guide future product strategy.

Requirements

• 7+ years of Product Marketing experience in B2B SaaS, including experience marketing products to a developer audience.
• West-Coast Based (Bay Area Preferred).
• Familiarity with the DevOps space and the SDLC.
• Strong technical aptitude to understand developer workflows and toolchains.
• Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans.
• Experience presenting to strategic and executive teams.
• Ability to build relationships and influence across all levels of the organization, especially the field.
• A bachelor of science in engineering, marketing or a degree in business preferred.

Benefits

• Restricted Stock Units (RSUs), health, vision, and dental insurance, and mental health benefits in addition to salary.