Senior Content Marketing Manager - Remote

Overview

As Senior Content Marketing Manager at Later, you will spearhead our content strategy and thought leadership initiatives, creating high-impact content that resonates with enterprise B2C brands and marketing agencies.

In Short

• Lead content strategy and thought leadership initiatives.
• Create high-impact content for enterprise B2C brands and marketing agencies.
• Manage relationships with freelancers and agencies.
• Balance regular content programming with major research initiatives.
• Transform complex data into compelling narratives.
• Optimize content for SEO and track performance metrics.
• Collaborate with various teams to drive content initiatives.
• Guide the evolution of Later's content strategy.
• Define content best practices and stay updated on industry trends.
• Manage a roster of freelance contributors and develop an in-house team.

Requirements

• 7+ years of B2B content marketing experience.
• Bachelor's degree in Marketing, Communications, or related field.
• Proven track record of engaging senior marketing decision-makers.
• Experience in producing research-based content.
• Strong analytical skills and experience in content performance measurement.
• Expertise in content operations and SEO best practices.
• Proficiency in content management systems and SEO tools.
• Experience managing freelancers and agencies.
• Background in social media or influencer marketing.
• Nice to have: Experience with enterprise MarTech platforms.

Benefits

• Market-based compensation with bi-annual evaluations.
• Participation in various benefits plans.
• Supportive and inclusive work environment.
• Opportunities for professional growth and development.
• Flexible work arrangements including remote work options.