Vice President, Brand - Remote

Overview

The Vice President, Brand at Kate Farms will lead the development and execution of the brand strategy, ensuring a cohesive and differentiated brand experience across all channels.

In Short

• Lead brand storytelling across digital, social, PR, and experiential channels.
• Oversee development of campaigns and creative assets.
• Ensure brand identity resonates with diverse audiences.
• Align brand efforts with commercial growth strategies.
• Lead PR and communications strategy to enhance brand credibility.
• Build community engagement programs with consumers and healthcare professionals.
• Cultivate strategic partnerships to expand brand reach.
• Drive collaboration across internal teams for brand execution.
• Mentor a high-performing brand team.
• Use data-driven insights to optimize brand initiatives.

Requirements

• Experience in brand-building and engagement.
• Strong storytelling skills across multiple channels.
• Proven strategic leadership in cross-functional environments.
• Ability to execute high-level strategy with attention to detail.
• Data-driven approach to shaping brand strategy.
• Commitment to purpose-driven branding.
• Ability to work independently and collaboratively.
• Respectful of feedback from all levels.
• Supportive of diverse hiring initiatives.
• Experience in a fast-paced, dynamic environment.

Benefits

• Base salary plus variable compensation.
• 401k plan with company matching.
• Medical, dental, vision, and life insurance.
• 15 days PTO per year, increasing with tenure.
• Two weeks paid “Refresh” leave.
• 80 hours paid sick leave annually.
• 11 paid holidays throughout the year.
• Paid disability and parental leave.
• Flexible Spending Accounts (FSA).
• Tuition reimbursement and Employee Assistance Program.