Vice President of Brand Strategy - Remote

Overview

The Vice President, Brand Strategy is a leadership position within the CG Life strategy group responsible for the development and implementation of strategic initiatives for clients in life sciences and biopharma – in particular, supporting clients in the rare disease and precision medicine space. This person enjoys working in fast-paced environments and is motivated by the challenge of creating compelling narratives that differentiate our client's brands, products, and services in ways that are meaningful and engaging for their audiences. This person is also motivated by the opportunity to develop and mentor junior members of the strategy team and others within the organization.

In Short

• Identifies opportunities and can cross-sell CG Life’s capabilities to new business and current clients
• Assists the Client Service team in determining the client’s offerings, strategic direction, and how to guide them toward achieving their goals
• Secures new strategic initiatives with existing clients and prospects by developing and/or reviewing new business proposals and presentations
• Extensive experience leading or participating in new business efforts, including strategy and pitch story flow development
• Responsible for organic growth initiatives/opportunities, financial or otherwise, on a defined industry segment or client portfolio while meeting/exceeding revenue goals
• Establishes the agency’s role as a trusted and strategic-minded partner while owning and managing the day-to-day client strategy and relationship for multiple accounts

Requirements

• Acts as an agency resource and consultant for a range of strategic initiatives, including positioning, analytics, internal engagement, communications strategy, creative brief development, and brand planning ideation
• Champions the use of agency strategy development methodologies/tools/processes and has deep experience collaborating with Digital and Engagement strategy leaders within the organization
• Broad experience working with scientific experts (internal or external) and translating science into strategic outputs for clients
• Provides leadership and guidance to internal teams based on the strategy, brief, and knowledge of the client and its industry
• Independently develops strategy decks and other relevant outputs based on discovery activities, research outputs, and other client-provided background documents
• Leads client workshops and discovery sessions (either onsite or online) to advance a range of client and strategy deliverables
• Stays current on evolving platforms, trends, and implications for client strategies

Benefits

• Creates and directs innovative and thoughtful strategic solutions to complex communication challenges on behalf of clients
• Champions the role of strategy to establish strong and successful brands and to inspire and support the development of creative ideas
• Establishes sound and effective working relationships internally and with clients
• Leads and facilitates (with the Account team) planning efforts for clients
• Drives the development of compelling, single-minded strategies and briefs
• Proactively develops recommendations in partnership with the Client Service team based on discovery findings, client intentions, and key audience insights, then validates positions through testing with customers and internal stakeholders (if needed)