Demand Generation Leader - Remote

Overview

Journey Clinical is on a mission to transform the growing mental health crisis by accelerating the adoption of frontier treatments that lead to lasting improvements in clinical outcomes. We have built a turnkey healthtech platform to safely and effectively expand access to a powerful modality known as Psychedelic-Assisted Psychotherapy, starting with Ketamine-Assisted Psychotherapy (KAP). In our patient-centered collaborative care model, licensed psychotherapists in the network take on the psychotherapy, while Journey Clinical's in-house medical team takes on patient eligibility, treatment plan and outcome monitoring. Our platform gives psychotherapists passionate about PAP the infrastructure and support required to become empowered KAP providers, while enabling higher standards of patient care and enhanced clinical outcomes.

In Short

• Key role in driving customer acquisition for therapists and patients.
• Design and execute growth strategies across paid and organic channels.
• Focus on performance marketing, growth experimentation, and product-led growth.
• Collaborate with product and design teams for high-converting assets.
• Manage and optimize campaigns across key paid channels.
• Explore additional paid channels to expand acquisition reach.
• Identify and leverage organic growth levers for customer acquisition.
• Analyze user behavior to uncover opportunities for organic growth.
• 5-10 years of experience in growth marketing required.
• Strong analytical skills to improve campaign performance.

Requirements

• 5-10 years of experience in growth marketing.
• Proven track record managing Meta and Google Ads campaigns.
• Experience with additional platforms like TikTok is a plus.
• Deep experience in funnel optimization and conversion rate optimization.
• Demonstrated success in leveraging organic growth channels.
• Strong analytical skills for data-informed decisions.
• Growth-oriented, self-starter mindset.
• Bonus: prior experience doing patient acquisition with insurance.

Benefits

• Opportunity to grow and collaborate with a diverse team.
• Work at the cutting edge of a groundbreaking field.
• Make a direct impact on people’s lives.
• Stimulating, ethical, rewarding, and fun workplace.