Demand Generation Leader - Remote

Overview

Cohere Health is a fast-growing clinical intelligence company that’s improving lives at scale by promoting the best patient-specific care options, using cutting-edge AI combined with deep clinical expertise. In only four years our solutions have been adopted by health plans covering over 15 million lives, while our revenues and company size have quadrupled. Our awards include: 2023 and 2024 BuiltIn Best Place to Work; Top 5 LinkedIn™ Startup; TripleTree iAward; multiple KLAS Research Points of Light awards, along with recognition on Fierce Healthcare's Fierce 15 and CB Insights' Digital Health 150 lists.

In Short

• Build and lead our demand generation function and team
• Define and implement data-driven demand generation strategy aligned with revenue and marketing goals, and with a focus on ROI
• Establish metrics to measure and report on the success of demand generation and lead generation activities and inform optimization
• Lead the development of multi-channel marketing campaigns to reach target audiences
• Develop lead scoring models and implement lead capture strategies
• Use account-based marketing and marketing/sales automation to identify prospects
• Ensure smooth marketing automation workflows and handoffs between teams
• Build and optimize Cohere’s website
• Grow web traffic and engage buyers through campaigns and leveraging SEO/SEM
• Innovate, test and optimize strategies and campaigns to maximize performance

Requirements

• 8+ years of proven experience developing and executing enterprise B2B marketing campaigns
• 3+ years experience managing marketing staff, funnel and functions
• Highly creative with experience in identifying target audiences
• Experience in optimizing landing pages and user funnels
• Solid knowledge of marketing automation and analytics tools
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends in online marketing
• Bachelor’s degree required
• Experience in healthcare technology preferred

Benefits

• Health insurance
• 401k
• Bonus