Senior Head of Demand Generation - Remote

Overview

This position is for a Senior Head of Demand Generation, responsible for guiding demand generation strategies to support growth for investors and brand portfolios, overseeing planning and execution of paid media and publisher programs.

In Short

• Lead demand strategy for capital raises and portfolio programs.
• Manage performance expectations tied to ROAS and lead quality.
• Collaborate on messaging and conversion strategies.
• Drive inbound demand and demo-generation programs.
• Align messaging across campaigns and brand programs.
• Optimize media planning with agency partners.
• Lead affiliate and partner demand programs.
• Negotiate media strategies for capital raises.
• Establish testing frameworks for marketing optimization.
• Mentor and develop internal demand talent.

Requirements

• 8–12+ years in demand generation or performance marketing leadership.
• Experience with Meta and Google programs.
• Success with affiliates, publishers, and media placements.
• Strong judgment in performance discipline.
• Comfort in regulated acquisition environments.
• Excellent communication skills.

Benefits

• Competitive compensation package.
• Stock options in a growing startup.
• Flexible and generous time-off policy.
• Remote-first environment with asynchronous culture.
• Collaborative, high-energy culture valuing input.