Marketing Insights & Analytics Director - Remote

Overview

This position is posted by Jobgether on behalf of Billtrust. We are currently looking for a Marketing Insights & Analytics Director in Anywhere. If you’re passionate about data-driven strategy and thrive in fast-paced environments, this role is an opportunity to shape the future of marketing effectiveness. As a key driver of insights and performance measurement, you'll lead the development of dashboards, reports, and analytics that guide strategic decisions. Collaborating with cross-functional teams, you’ll transform complex datasets into actionable intelligence to support growth goals and marketing excellence. This remote-friendly position empowers you to influence key initiatives and drive measurable business impact through data storytelling.

In Short

• Analyze marketing performance data across multiple channels to uncover trends, evaluate ROI, and provide insights that support strategic decision-making.
• Develop and maintain performance dashboards and visualizations using tools like Power BI, Salesforce, Marketo, and CaliberMind.
• Define and track key marketing KPIs, delivering regular reports to communicate progress and identify opportunities for optimization.
• Oversee processes for consolidating and summarizing campaign metrics across global markets, ensuring data consistency and alignment.
• Collaborate with marketing, sales, and revenue operations teams to implement scalable reporting systems and data-informed planning processes.
• Partner with demand generation, field marketing, and web teams to ensure alignment between goals, activities, and outcomes.
• Share best practices with cross-functional stakeholders, contributing to data literacy and process improvements across the business.

Requirements

• Proven experience in marketing analytics and performance measurement.
• Strong proficiency in data visualization tools, particularly Power BI.
• Experience with Salesforce and Marketo.
• Ability to analyze complex datasets and derive actionable insights.
• Excellent communication and collaboration skills.
• Strong understanding of marketing KPIs and metrics.

Benefits

• Opportunity to work in a remote-friendly environment.
• Impactful role in shaping marketing effectiveness.
• Collaborative work culture with cross-functional teams.
• Access to advanced data analytics tools and resources.