Director of Marketing - Demand Generation - Remote

Overview

The Director of Marketing will be responsible for operations, reporting, and performance of the Jacuzzi Bath Remodel National Lead Program, driving demand generation strategies and leading a high-performing team.

In Short

• Develop a high performing team with a positive culture.
• Lead by example and embody company values.
• Set and clarify expectations for team members.
• Measure performance and provide feedback.
• Optimize lead sources and drive performance.
• Research and implement new lead generation methods.
• Manage technology infrastructure and data analytics.
• Establish demand generation strategies and campaigns.
• Oversee content creation for advertising and lead generation.
• Maximize conversion performance of landing pages.

Requirements

• Bachelor’s degree in marketing, communications or related field preferred.
• 10+ years of experience in lead generation marketing campaigns.
• Experience in developing high performing teams.
• Experience managing a marketing team in a fast-paced environment.
• Leadership in digital marketing.
• Proficiency in marketing automation and CRM software.
• Strong analytical skills for data-driven decisions.
• Willingness to travel up to 20%.

Benefits

• Opportunity to lead a strategic program.
• Work with a reputable brand.
• Collaborate with internal and external partners.
• Drive year-over-year growth.
• Dynamic and fast-paced work environment.