Account-Based Marketing Manager - Remote

Overview

As a strategic and results-oriented Account-based Marketing (ABM) Manager, you will drive our ABM initiatives to accelerate pipeline growth and revenue for our enterprise accounts. You will architect and execute targeted marketing campaigns that resonate with key decision-makers at priority accounts.

In Short

• Lead end-to-end ABM strategy for enterprise accounts.
• Design and implement multi-channel ABM campaigns.
• Collaborate with sales and marketing teams.
• Create personalized content for enterprise stakeholders.
• Measure campaign effectiveness and track KPIs.
• Stay updated on industry trends and ABM best practices.
• Provide regular updates on campaign performance.
• Drive comprehensive ABM strategies aligning with sales goals.
• Execute campaigns while maintaining consistent messaging.
• Foster strong relationships across teams.

Requirements

• 5-7 years of B2B marketing experience.
• 3-4 years focused on account-based marketing.
• Experience with marketing tools like Foundry and Salesforce.
• Strategic thinker and creative problem-solver.
• Collaborative leader with strong relationship-building skills.
• Mission-driven professional passionate about education.
• Lifelong learner who adapts quickly to change.
• High emotional intelligence and excels in ambiguity.
• Data-driven and innovative.
• Understanding of the HR technology industry landscape.

Benefits

• Enroll in 2,800+ online certificate and degree programs.
• 401(k) plan with company match.
• Flexible vacation policy.
• Paid family leave.
• Best-in-class health care benefits.
• And more!