Web Designer - Remote

Posted 3 days ago

Design

Full Time

Worldwide

Conversion Optimization

User Experience

Overview

The Web Designer is a critical member of the Optometry Marketing Services team and is responsible for building and optimizing high-performing websites and digital assets that support measurable booking growth and retail performance for independent optometry practices.

In Short

Build and optimize WordPress websites and landing pages.
Utilize HTML, CSS, and JavaScript for mobile-first user experiences.
Implement SEO best practices and technical optimization.
Support tracking infrastructure including GA4 and conversion events.
Design websites using Divi and other frameworks.
Optimize booking flows and call-to-action placements.
Maintain scalable template systems for efficient production.
Collaborate with cross-functional marketing teams.
Continuously improve user experience based on performance data.
Ensure cross-browser compatibility and performance optimization.

Requirements

5+ years of web development and design experience.
Strong proficiency in WordPress and page builders like Divi.
Advanced skills in HTML, CSS, and JavaScript.
Experience with conversion-focused landing pages.
Knowledge of GA4 and digital performance metrics.
Understanding of SEO principles and structured data.
Ability to build scalable template systems.
Strong visual design skills and attention to detail.
Effective communication and collaboration skills.

Benefits

Work in a Great Place to Work-Certified company.
Access to continuing education opportunities.
Member-exclusive vendor discounts and rebates.
Peer networking events.

IDOC

IDOC is a leading alliance dedicated to the success of independent optometrists in the United States, with over 20 years of experience in empowering private practice owners. Founded by an optometrist, IDOC focuses on a 'people first, always' philosophy and innovation, providing its membership of over 3,200 optometrists with essential services such as expert guidance, business analytics, personal account management, and exclusive vendor discounts. The company also offers continuing education and networking opportunities, ensuring that its members can adapt to changes and achieve long-term success. IDOC is recognized as a Great Place to Work-Certified™ company, reflecting its commitment to a positive work environment.

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