Remote Otter LogoRemoteOtter

Director of Marketing - Remote

Posted 1 week ago
Marketing
Full Time
Canada

Overview

As the Director of Marketing at Hive, you will lead and scale a high-performing demand generation engine that drives revenue and accelerates growth across various marketing channels.

In Short

  • Lead the marketing team with a hands-on approach.
  • Drive a qualified revenue pipeline to sales.
  • Build and optimize full-lifecycle marketing campaigns.
  • Develop a roadmap for demand generation experiments.
  • Analyze campaign performance metrics.
  • Manage and grow a high-performing marketing team.
  • Collaborate with cross-functional teams.
  • Leverage AI in marketing processes.

Requirements

  • 5+ years in B2B marketing with a focus on demand generation.
  • Experience building and scaling a demand engine.
  • Fluency in pipeline metrics like CPL and CAC.
  • Technical proficiency with marketing tools.
  • Passion for experimentation and velocity.
  • Ability to lead as a player-coach.
  • Thoughtful perspective on using AI in marketing.

Benefits

  • Meaningful salary and equity based on impact.
  • Fully remote work in Canada or the US.
  • Flexible working hours.
  • Comprehensive health and dental coverage.
  • Unlimited vacation/PTO.
hive.co logo

hive.co

Hive.co is a marketing platform designed specifically for event marketers, enabling brands to personalize and automate their campaigns through email and SMS. By integrating with ticketing partners like Ticketmaster and e-commerce platforms such as Shopify, Hive.co allows brands to access and utilize their customer data effectively, facilitating customized and timely email campaigns. Founded in 2014 in a University of Waterloo computer lab and having graduated from Y Combinator, Hive.co has evolved into a fully remote team located across Canada, committed to fostering a strong work-life balance while pursuing their mission to help brands create unforgettable events.

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