Director of Marketing - Remote

Overview

The Director of Marketing at ICUC will lead the company's revenue-focused marketing efforts, driving measurable growth across the marketing funnel while managing a high-performing team dedicated to generating qualified pipeline.

In Short

• Lead a marketing team focused on pipeline generation.
• Own and optimize the demand generation engine.
• Build performance-driven campaigns across various channels.
• Oversee marketing technology stack including HubSpot and Salesforce.
• Establish marketing attribution models to measure ROI.
• Drive analytics and forecasting on key KPIs.
• Mentor a results-oriented marketing team.
• Develop strategies for lead nurturing through the funnel.
• Stay ahead of digital trends to maximize revenue.
• Foster a culture of experimentation and collaboration.

Requirements

• 5+ years of experience in building business pipeline.
• 5+ years of experience as a people leader.
• Expert proficiency in marketing tools like HubSpot and Salesloft.
• Outstanding analytical and critical thinking skills.
• Strong time management and decision-making skills.
• Excellent written and verbal communication skills.
• Ability to collaborate and influence business outcomes.
• Resourceful and can-do attitude.
• High level of accuracy and attention to detail.
• Commitment to team success and growth.

Benefits

• Competitive salary range of $110k-$120k.
• Medical and dental benefits.
• RRSP and paid time off.
• Supportive work environment promoting diversity and inclusion.
• Commitment to reasonable accommodation for individuals with disabilities.