Director of Marketing - Remote

Overview

The Director of Marketing will be responsible for the operations, reporting, and performance of the Jacuzzi Bath Remodel National Lead Program, focusing on developing a high-performing team and optimizing lead generation strategies.

In Short

• Develop a high performing team with a positive culture.
• Lead by example and embody company values.
• Set expectations and measure team performance.
• Optimize lead sources and drive performance.
• Research and implement new lead generation methods.
• Manage operations and data analytics for the program.
• Establish demand generation strategies and campaigns.
• Oversee content creation for advertising and lead generation.
• Measure performance across campaigns and advertisements.
• Collaborate with partners to maximize program value.
• Drive year-over-year growth while maintaining cost targets.

Requirements

• Bachelor’s degree in marketing or related field preferred.
• 10+ years of experience in lead generation marketing campaigns.
• Experience in developing high performing teams.
• Experience managing a marketing team in a fast-paced environment.
• Leadership in digital marketing teams.
• Proficiency in marketing automation and CRM software.
• Strong analytical skills for data-driven decisions.
• Willingness to travel up to 20%.

Benefits

• Positive work culture.
• 401(k) with matching program.
• Dental insurance.
• Employee discount.
• Health insurance.
• Health savings account.
• Life insurance.
• Paid time off.
• Vision insurance.