Director of Marketing - Remote

Overview

Whip Around is a fast-growing SaaS scale-up and an emerging leader in the fleet technology space. With teams across the United States and New Zealand, we deliver a powerful platform that helps fleet operators streamline vehicle inspections, maintenance, and compliance - all in one easy-to-use system.

As we help drive digital transformation across the fleet industry, Whip Around is rapidly becoming the trusted software partner for business owners, fleet managers, and drivers alike.

With 98% of Whip Around’s revenue generated in the U.S., the Director of Marketing will play a key role in strengthening our presence in a competitive SaaS landscape. This role leads a cross-functional team responsible for driving awareness, generating high-quality leads, and supporting revenue growth through well-executed marketing programs.

You’ll own the marketing strategy and ensure that the value of Whip Around is clearly communicated across all channels—from brand positioning and content to digital campaigns and lead conversion. Your leadership will ensure marketing efforts are data-driven, aligned with sales, and consistently optimized to support business goals.

In Short

• Lead, coach, and grow a high-performing marketing team.
• Partner with Sales and Customer Success for a cohesive commercial engine.
• Build and execute a high-impact field marketing strategy.
• Develop an integrated marketing plan to grow brand awareness.
• Own the marketing budget and track campaign performance.
• Leverage customer insights for personalized messaging.
• Stay ahead of industry trends to inform marketing strategy.
• Own reporting on marketing KPIs.
• Lead demand generation programs supporting revenue goals.
• Oversee SEO and PPC performance with agency partners.

Requirements

• Proven experience in marketing leadership roles.
• Strong understanding of SaaS marketing strategies.
• Experience with digital marketing and lead generation.
• Ability to analyze data and optimize campaigns.
• Excellent communication and collaboration skills.
• Experience managing marketing budgets.
• Knowledge of SEO and PPC best practices.
• Ability to stay ahead of industry trends.
• Strong leadership and team-building skills.
• Experience in market analysis and customer insights.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to lead a high-performing team.
• Dynamic and fast-paced work environment.
• Opportunity for professional growth and development.
• Flexible working arrangements.
• Health and wellness benefits.
• Collaborative company culture.
• Access to cutting-edge technology and tools.
• Engagement in industry-leading initiatives.
• Work with a passionate and dedicated team.