Sales Development Representative - Remote

Overview

We are seeking a motivated Sales Development Representative (SDR) with strong knowledge of the construction industry to join our growing sales team. This role is focused on identifying, qualifying, and engaging with contractors primarily in Division 9 (flooring, drywall, finishes) and Division 3 (concrete) to generate high-quality sales opportunities. You’ll be using tools like HubSpot, Apollo, Gong, and dialers (Nooks, Orum) to drive outbound engagement and build customized outreach strategies.

In Short

• Research and identify qualified prospects within the construction industry.
• Execute outbound prospecting via calls and email sequences to contractors and decision-makers.
• Qualify accounts and contacts based on project scope, company size (10–50+ employees), and key decision-makers (CFO, CIO, CEO, estimators).
• Customize and refine email sequences to increase engagement.
• Use HubSpot and Apollo for outreach, and leverage dialers such as Nooks or Orum for efficient calling.
• Review calls and pipeline activity to continuously improve performance.
• Perform data enrichment and cleansing to maintain accurate records.
• Overcome challenges where clients may have limited digital presence (weak websites, minimal LinkedIn activity) by finding alternative ways to qualify leads.
• Collaborate with the sales team to identify multiple points of contact within organizations and expand account penetration.

Requirements

• Strong knowledge of the construction industry.
• Experience with sales prospecting and lead qualification.
• Proficiency in using CRM tools like HubSpot and Apollo.
• Ability to customize outreach strategies for different prospects.
• Strong communication skills for effective engagement.
• Experience with outbound sales techniques.
• Ability to analyze and improve sales performance metrics.
• Team collaboration skills.

Benefits

• Opportunity to grow within a dynamic sales team.
• Access to industry-leading sales tools.
• Supportive work environment focused on success.
• Competitive compensation package.