Marketing Campaign Operations Lead - Remote

Overview

As Headway’s Marketing Campaign Operations Lead, you’ll play an integral role in owning and evolving Headway’s provider marketing operations & tech stack, responsible for optimizing marketing processes to acquire and convert therapists.

In Short

• Support the marketing team in executing campaigns.
• Drive measurable business outcomes through marketing operations.
• Manage the marketing tech stack including Marketo and Iterable.
• Monitor and report on campaign performance.
• Optimize workflows for lead management.
• Conduct lead form optimization experiments.
• Ensure data quality and attribute capture.
• Build operationally efficient processes.
• Work in a high-growth technology environment.
• Make an impact on accessible mental healthcare.

Requirements

• 3-5+ years of Marketing Operations experience.
• Expertise in Marketo, Salesforce, and Iterable.
• Detail-oriented with complex process management skills.
• Comfortable with a broad marketing tech stack.
• Ability to build new processes from scratch.
• Motivated by impactful work in mental healthcare.
• Data-driven storytelling skills.
• Bonus: Experience in high growth tech environments.
• Bonus: Marketo Certification.

Benefits

• Equity Compensation.
• Medical, Dental, and Vision coverage.
• 401K.
• Work-from-Home Stipend.
• Flexible PTO.
• 16-week parental leave.
• Training and professional development.
• Employee Assistance Program (EAP).
• Therapy Reimbursement.
• 13 paid holidays each year.