Channel Marketing Manager - Remote

Overview

Geotab is seeking a Channel Marketing Manager who will be responsible for channel lifecycle marketing strategy for major market partners, contributing to the growth and success of the company.

In Short

• Drive and execute joint marketing strategy and go-to-market planning.
• Build and grow marketing relationships to influence partner mindshare.
• Leverage data-driven strategies to inform and scale marketing campaigns.
• Communicate channel needs to influence internal decision making.
• Identify and develop marketing assets to support strategies.
• Manage annual budgets and report on key metrics.
• Lead creative campaign discussions with partners.
• Ensure compliance with privacy and data protection requirements.
• Facilitate customer advocacy and VOC initiatives.

Requirements

• 5+ years managing commercial and marketing relationships.
• Bachelor’s degree in Marketing, Business Administration, or related field.
• Ability to devise effective channel strategies aligned with marketing objectives.
• Skill in building and maintaining strong relationships with partners.
• Proficiency in developing comprehensive marketing plans.
• Deep understanding of Geotab products and services.
• Ability to leverage market research and competitive analysis.
• Skill in analyzing marketing data to evaluate effectiveness.
• Capability to provide training and support to channel partners.
• Experience in managing marketing budgets effectively.

Benefits

• Flex working arrangements.
• Home office reimbursement program.
• Baby bonus & parental leave top up program.
• Online learning and networking opportunities.
• Electric vehicle purchase incentive program.
• Competitive medical and dental benefits.
• Retirement savings program.