Associate Director of Lifecycle Marketing - Remote

Overview

Freebird is a bootstrapped, 9-figure DTC brand on a mission to redefine grooming and self-care. With over 1 million customers, a thriving subscription business, and a fast-growing team, we're scaling across categories, channels, and international markets. We move fast, test everything, and build with customer obsession.

In Short

• Lead and scale Freebird’s email and SMS programs.
• Own the campaign calendar and optimize automated flows.
• Collaborate with cross-functional teams for marketing campaigns.
• Manage a high-volume output of messages with zero critical errors.
• Experiment with flow tests to improve customer engagement.
• Own messaging strategy across lifecycle touchpoints.
• Develop testing roadmap for optimization of campaigns.
• Own reporting on key KPIs and performance analysis.
• Manage and mentor a team of marketing professionals.
• Build SOPs for marketing execution processes.

Requirements

• Proven experience in lifecycle marketing.
• Strong understanding of email and SMS marketing strategies.
• Experience with data analysis and performance metrics.
• Ability to manage multiple projects and campaigns simultaneously.
• Excellent communication and collaboration skills.
• Leadership experience in a marketing environment.
• Familiarity with testing and optimization techniques.
• Creative mindset with attention to detail.
• Ability to work in a fast-paced environment.
• Experience in DTC brands is a plus.

Benefits

• Opportunity to work in a fast-growing company.
• Collaborative work environment.
• Possibility for career advancement.
• Creative freedom in marketing strategies.
• Work with a passionate team.
• Flexible working hours.
• Health and wellness benefits.
• Competitive salary.
• Employee discounts on products.
• Remote work options may be considered in the future.