Director of Social Commerce & TikTok Shop - Remote

Overview

Freebird is one of the fastest-growing personal care brands in the country, trusted by millions of customers for our award-winning FlexSeries shaving ecosystem. As we continue to scale across channels, TikTok Shop is becoming one of the most important growth channels in the entire company.

We launched on TikTok Shop just weeks ago and have already seen explosive traction, and now we’re looking for a world-class operator to take ownership of the channel and build it into a major revenue engine for Freebird.

If you’re obsessed with TikTok, creators, social commerce, and scaling new growth engines from scratch… you will love this role.

In Short

• Own the entire TikTok Shop strategy
• Build your own team
• Create a multi-tier creator ecosystem
• Shape a new category of social commerce
• Operate with full autonomy and executive support
• Make an outsized impact at a brand in rocketship mode

Requirements

• Develop and own the TikTok Shop strategy, roadmap, and P&L
• Build scalable creator acquisition, onboarding, and enablement systems
• Create a multi-lane ecosystem of emerging creators, consistent performers, and top-tier partners
• Drive repeat posting and creator retention through community, incentives, and structured programs
• Lead creative frameworks, scripts, briefs, and high-performing content systems
• Manage partnerships with high-impact creators and potential retainers
• Build the internal team and infrastructure to support rapid, sustained growth
• Collaborate cross-functionally with Growth, Creative, E-commerce, Amazon, Retail & Ops

Benefits

• Opportunity to shape a new category of social commerce
• Work in a fast-paced, innovative environment
• Collaborate with a talented team across multiple functions
• Full autonomy in decision-making
• Impact at a rapidly growing brand