Growth Marketing Manager, Lifecycle - Remote

Overview

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products — from start to finish. Whether it’s consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone—come make with us!

In Short

• Own end-to-end strategy and execution of lifecycle marketing programs, clearly segmenting user journeys to drive optimal business outcomes.
• Develop and execute a robust experimentation roadmap, leveraging data and insights to continuously optimize campaigns and user experiences.
• Define, measure, and report on lifecycle marketing KPIs, demonstrating clear impact on customer activation, retention, engagement, and ARR growth.
• Lead cross-functional alignment, collaborating proactively with supporting teams to ensure campaigns are strategically integrated and executed seamlessly.
• Identify opportunities for innovation, personalization, and efficiency improvements, scaling lifecycle marketing efforts with simplicity and sustainability.
• Regularly communicate results, insights, and strategic recommendations to marketing leadership and stakeholders across the business.

Requirements

• 6+ years of experience in lifecycle marketing, ideally within SaaS or product-led growth companies.
• Proven track record of independently creating and executing lifecycle marketing strategies that significantly impact user growth and business metrics.
• Deep proficiency with marketing automation platforms (e.g., Customer.io, Iterable, Marketo), including advanced segmentation and personalization.
• Strong analytical skills, with hands-on experience in A/B testing, incrementally testing, and data-driven optimization.
• Familiarity with user data platforms and tools for advanced segmentation and analytics.
• Exceptional project management skills, demonstrating the ability to prioritize effectively, manage cross-functional dependencies, and drive timely execution.
• Outstanding communication skills, capable of presenting complex strategies and results clearly and persuasively to stakeholders and leadership teams.

Benefits

• Competitive salary and equity options.
• Health, dental & vision benefits.
• Retirement plan with company contribution.
• Parental leave and reproductive or family planning support.
• Mental health & wellness benefits.
• Generous paid time off and company recharge days.
• Learning & development stipend.
• Work from home stipend.
• Cell phone reimbursement.
• Sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles.