CRM Specialist - Remote

Overview

Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") CRM team, we aim to deliver engaging, data-driven campaigns to our subscriber base of beginner to professional players and dedicated Fender fans.

In Short

• Support the CRM Marketing Manager in developing and implementing strategies for growing the EMEA CRM programme.
• Create and execute campaigns across email, push, on-site and additional channels to grow our overall customer lifetime value.
• Strategise, create, code and deploy Fender emails across our EMEA DTC markets.
• Build marketing automation efforts from start to finish including targeting, list creation, campaign journeys, business approval and deployment.
• Support the execution of lead generation campaigns to grow the EMEA email database.
• Collaborate with Marketing, eCommerce, Product, Analytics and Design teams to successfully execute project requests.
• Drive ongoing optimisation through a comprehensive A/B testing strategy.
• Work closely with creative resources and stakeholders to develop and deliver high quality campaigns.
• Own the QA process for emails and related landing page content.
• Track and report on various CRM campaign metrics on a daily/weekly basis.

Requirements

• BA/BS in Marketing, Communications, or a related field is a plus.
• Proven experience in email marketing, loyalty or CRM roles.
• Intermediate HTML/CSS coding skills for email and hands-on experience with an enterprise-level email service provider.
• Experience managing projects through Workfront, Trello, JIRA or similar platforms.
• Comfortable with Excel and other data analysis tools such as Tableau and Amplitude.
• Proven ability to juggle multiple projects and maintain sharp attention to detail.
• Effective cross-functional communication and organisational navigation.
• Enthusiastic, goal-oriented and team-driven.
• Additional European languages desirable.

Benefits

• Work remotely for the majority of the time.
• Opportunity to travel to the London office as needed.