Fender Musical Instruments Corporation is a world-famous brand with offices across the globe. Within Fender Musical Instruments Corporation’s ("FMIC") CRM team, we aim to deliver engaging, data-driven campaigns to our subscriber base of beginner to professional players and dedicated Fender fans.

In Short

Support the CRM Marketing Manager in developing and implementing strategies for growing the EMEA CRM programme.
Create and execute campaigns across email, push, on-site and additional channels to grow our overall customer lifetime value.
Strategise, create, code and deploy Fender emails across our EMEA DTC markets.
Build marketing automation efforts from start to finish including targeting, list creation, campaign journeys, business approval and deployment.
Support the execution of lead generation campaigns to grow the EMEA email database.
Collaborate with Marketing, eCommerce, Product, Analytics and Design teams to successfully execute project requests.
Drive ongoing optimisation through a comprehensive A/B testing strategy.
Work closely with creative resources and stakeholders to develop and deliver high quality campaigns.
Own the QA process for emails and related landing page content.
Track and report on various CRM campaign metrics on a daily/weekly basis.

Requirements

BA/BS in Marketing, Communications, or a related field is a plus.
Proven experience in email marketing, loyalty or CRM roles.
Intermediate HTML/CSS coding skills for email and hands-on experience with an enterprise-level email service provider.
Experience managing projects through Workfront, Trello, JIRA or similar platforms.
Comfortable with Excel and other data analysis tools such as Tableau and Amplitude.
Proven ability to juggle multiple projects and maintain sharp attention to detail.
Effective cross-functional communication and organisational navigation.
Enthusiastic, goal-oriented and team-driven.
Additional European languages desirable.