The CRM Specialist (Operational) is responsible for the operational management, maintenance, and optimization of the CRM platform within the organization, ensuring efficient CRM systems and accurate customer data.
In Short
Oversee and execute outbound campaigns within CRM platforms.
Manage email & SMS lists and identify future campaign opportunities.
Ensure data integrity and compliance with data privacy regulations.
Segment customers for targeted marketing campaigns.
Automate repetitive tasks to improve efficiency.
Provide ongoing support and training for CRM users.
Optimize workflows and integrate CRM with other tools.
Troubleshoot and resolve CRM system issues.
Collaborate with marketing, sales, and customer service teams.
Requirements
Experience with CRM platforms and campaign management.
Strong data management and analytical skills.
Knowledge of data privacy regulations (GDPR, CCPA, etc.).
Ability to automate processes and improve operational efficiency.
Excellent communication and training skills.
Problem-solving skills for troubleshooting system issues.
Experience in customer segmentation and targeted marketing.
Familiarity with email and SMS marketing strategies.
Benefits
Competitive salary and performance bonuses.
Flexible working hours and remote work options.
Opportunities for professional development and training.