Sr. Manager, Marketing Analysis & Insights - Remote

Overview

As a Sr. Manager, Marketing Analysis & Insights on the Growth Marketing Team, you’ll play a pivotal role by using your deep expertise in Adobe Analytics to help uncover insights that drive business strategy and performance.

In Short

• Ensure seamless analytics implementation across web, mobile, and other digital platforms.
• Implement and manage tags using Adobe Experience Platform Launch.
• Define and configure custom variables and events.
• Build comprehensive measurement plans in coordination with business and product partners.
• Validate data collection using Adobe Experience Platform Debugger.
• Develop dashboards and reports in Adobe Analytics.
• Collaborate with cross-functional teams to translate data findings into strategic recommendations.
• Partner with Data Engineering for Adobe data ingestion into AWS ecosystem.
• Continuously optimize tagging and reporting processes.

Requirements

• Bachelor’s degree in Computer Science, Information Systems, Analytics, or related technical field.
• 5+ years of hands-on experience in Adobe Analytics implementation.
• Proficiency in JavaScript and front-end basics.
• Experience with analytics validation tools.
• Strong analytical skills and excellent communication skills.
• Skilled in data storytelling.
• Ability to understand business needs to drive confidence in data.

Benefits

• Competitive salary based on experience and market conditions.
• Eligibility for discretionary bonuses and benefits.
• Health, dental, and wellness plans.
• 401(k) contributions.