Marketing Insights Manager - Remote

Overview

The Marketing Insights Manager at Sia will blend quantitative skills with qualitative insights to help clients understand data and develop actionable strategies.

In Short

• Lead performance analysis across campaigns.
• Monitor seasonal trends and health/wellness search patterns.
• Translate trend signals into media and creative recommendations.
• Collaborate with teams to define measurable campaign objectives.
• Design marketing measurement frameworks and reports.
• Analyze paid media and website/app analytics.
• Create automated dashboards to track performance.
• Support test-and-learn initiatives and statistical modeling.
• Analyze customer journeys for optimization opportunities.

Requirements

• 4–6+ years of experience in marketing analytics or data science.
• Ability to combine quantitative analysis with storytelling.
• Expert proficiency in Adobe Analytics.
• Fluency in paid media data extraction.
• Understanding of marketing funnel performance.
• Experience with statistical testing and experimental design.
• Advanced skills in Excel/Google Sheets, SQL, and BI tools.
• Strong data visualization and reporting skills.
• Experience in fast-paced environments.

Benefits

• Salary + Annual Discretionary Bonus.
• Healthcare coverage with multiple plan options.
• Flexible Spending Account (FSA).
• Paid Time Off.
• Parental leave at 100% pay.
• 401(k) Plan with matching.
• College savings and loan repayment plans.
• Monthly cell phone stipend.
• Wellness and incentive programs.