Digital Lifecycle Marketing Manager - Remote

Overview

The Digital Lifecycle Marketing Manager is responsible for turning prospect interest into pipeline through paid media lifecycle management, email-led nurture program optimization, and performance analytics.

In Short

• Manage paid media agency relationships and campaign performance.
• Optimize lead conversion rates across the paid lead funnel.
• Develop and execute email and lifecycle nurture campaigns.
• Analyze campaign performance data and provide strategic insights.
• Collaborate with Demand Generation for event nurture programs.
• Champion AI tools for audience segmentation and content delivery.
• Own the email send calendar for campaign coordination.
• Track key marketing KPIs and deliver business reviews.
• Drive cross-functional collaboration with marketing teams.
• Help scale a best-in-class marketing function.

Requirements

• 4–6 years of experience in performance or digital marketing.
• Hands-on experience with marketing automation platforms.
• Strong analytical skills with data interpretation ability.
• Experience in building email nurture programs.
• Attention to detail and strong organizational skills.
• Strong cross-functional collaboration skills.

Benefits

• Generous Paid Time Off.
• Extended Parental Leave.
• Robust Health Coverage.
• Accelerated Learning Paths.
• Team Wellness Initiatives.
• Company-wide Events.
• Employee Resource Groups.
• Recognition awards.