Marketing Lead at dYdX Foundation - Remote

Overview

The dYdX Foundation is seeking a Marketing Lead to drive engagement and shape the narrative of the dYdX ecosystem through strategic marketing initiatives and partnerships.

In Short

• Collaborate with ecosystem leaders to engage DYDX token holders.
• Develop and oversee communications and content strategy.
• Position dYdX Foundation as a thought leader in the crypto space.
• Lead design and content for ecosystem reports and analyst calls.
• Execute strategic marketing partnerships in the DeFi ecosystem.
• Manage key ecosystem teams and initiatives.
• Set quarterly KPIs and annual budgets for marketing initiatives.
• Drive cross-functional marketing efforts aligned with business goals.
• Engage communities through storytelling and content creation.
• Support remote working needs and encourage professional development.

Requirements

• 2+ years of experience in crypto/DeFi/trading marketing leadership.
• Proven track record in building online communities.
• Strong storytelling and content creation skills.
• Analytical mindset with social media insights experience.
• Excellent written and verbal communication skills.
• Strong understanding of blockchain technology.
• Self-starter with the ability to manage multiple stakeholders.
• Proficient with task management systems like Notion.
• Creative thinker with problem-solving skills.
• Ability to adapt to a fast-paced environment.

Benefits

• Remote-first work culture.
• Health insurance contributions.
• Support for professional development.
• Opportunities for in-person meetups.
• Diverse team with global insights.