Marketing Automations Lead - Remote

Overview

The Marketing Automations Lead will be responsible for managing and executing marketing campaigns, utilizing various marketing automation tools to enhance engagement and conversion rates.

In Short

• Manage distribution lists and execute marketing campaigns using HubSpot and Customer.io.
• Own omnichannel campaigns leveraging email, push notifications, and SMS.
• Contribute to daily operations of the digital team and manage marketing technology.
• Improve engagement campaigns to move leads through the marketing funnel.
• Design and build automated email marketing flows.
• Create and optimize landing pages for better conversion.
• Analyze campaign performance metrics and optimize strategies.
• Maintain company and customer segment databases.
• Collaborate with teams to tailor communications based on segments.
• Leverage analytics in decision-making.

Requirements

• 3-5 years of marketing automation experience in B2C.
• Expertise in marketing automation platforms like HubSpot and Customer.io.
• Proficient in analytics tools like Mixpanel and Tableau.
• Strong understanding of segmentation and personalization.
• Ability to collaborate across teams.
• Results-oriented with a focus on measurable outcomes.
• Creative problem-solver in a fast-paced environment.
• Experience in fintech is a major plus.

Benefits

• Remote-first organization promoting work-life balance.
• Diverse and inclusive work environment.
• Opportunities for personal and professional growth.
• Comprehensive employee wellness services.
• Culture of respect and collaboration.