Customer Growth & Lifecycle Marketing Manager - Remote

Overview

We are seeking a Customer Growth & Lifecycle Marketing Manager to design and execute programs that drive expansion, adoption, and retention across the customer journey. This senior individual contributor role combines growth marketing (accelerating cross-sell and up-sell opportunities) with lifecycle marketing (building targeted communications that drive adoption, retention, and renewal).

In Short

• Lead quarterly expansion sizing and design targeted campaigns to accelerate cross-sell and up-sell growth.
• Define and optimize the customer journey across onboarding, adoption, retention, renewal, and expansion.
• Build and execute lifecycle campaigns across multiple channels.
• Run A/B tests, analyze results, and refine campaigns for maximum engagement.
• Partner with Account Management and CSG teams to deliver highly personalized campaigns.
• Own the end-to-end planning, execution, and measurement of growth and lifecycle campaigns.
• Apply AI tools to enhance segmentation, personalization, and campaign execution.
• Own reporting and analytics for lifecycle and expansion campaigns.
• Collaborate with Revenue, Field, AM, and CSG teams to align marketing with customer growth priorities.

Requirements

• 6–8 years of experience in growth marketing, lifecycle marketing, or customer marketing roles in B2B SaaS.
• Proven ability to design and execute customer lifecycle programs.
• Strong track record of delivering cross-sell and up-sell growth campaigns.
• Experience with customer journey mapping and personalized campaigns.
• Data-driven mindset with expertise in reporting and analytics.
• Strong AI mindset for personalization and targeting.
• Highly customer-centric with a deep understanding of customer journeys.
• Exceptional collaboration skills.
• Experience in B2B SaaS or cybersecurity industries preferred.

Benefits

• 90-100% paid premiums for medical, dental, and vision plans.
• Pre-tax savings plans for healthcare and dependent care.
• 100% paid short and long term disability plus life benefits.
• $500 annually towards professional development opportunities.
• Flexible vacation policy.
• 16 Weeks Paid Parental Leave.
• Work Remotely with flexible hours.
• 401K for financial goals.