Director of Demand Generation - Startups - Remote

Overview

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue - not just leads. We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs - we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO/Content to CRO, RevOps, and Go-To-Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected - sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part - we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold? Come join us.

In Short

• Lead, coach, and inspire a team of about 20 digital marketers (Paid Media, SEO, and CRO).
• Develop Associate Directors into strong people managers & client leaders.
• Own key KPIs across client retention, NRR, campaign performance, and team engagement.
• Act as executive sponsor for top-tier accounts.
• Shape the strategic direction of the Startups division.
• Be a force of positive energy, clarity, and confidence for clients and internal teams.
• Partner cross-functionally with Sales and other service lines.
• Own department planning and growth.

Requirements

• 7–10+ years leading client-facing performance marketing teams.
• Proven success managing fast-paced, high-volume accounts.
• Experience coaching and developing managers and senior ICs.
• Fluent in auditing paid media platforms (Google Ads, LinkedIn).
• Strong executive presence and composure.
• Comfort with KPI tracking and reporting.
• Natural communicator who brings clarity to ambiguity.
• A reputation for follow-through and reliability.
• Bonus: Experience speaking, publishing, or mentoring in the B2B/SaaS marketing space.
• Another Bonus: Familiarity with RevOps concepts.

Benefits

• Competitive base salary plus performance-based bonus eligibility.
• Medical, dental, vision plans, disability, and life insurance coverage.
• Access to certified therapists and wellness memberships.
• Unlimited PTO (2-week minimum), Paid Company Holidays.
• Traditional and Roth 401(k) with a 3% company match.
• Annual bonus based on tenure.
• Annual All-Agency Trip.