Marketing Segment Lead, Academic Segment Marketing - Remote

Overview

The Marketing Segment Lead, Academic Segment Marketing is responsible for the overall delivery of the segment marketing strategy, achieving targets that support revenue goals.

In Short

• Lead and drive Account-Based Marketing initiatives.
• Align branding and messaging with segment needs.
• Leverage data to inform marketing investments.
• Manage comprehensive marketing programs for customer acquisition.
• Collaborate with sales to support their success.
• Develop segment-specific content for marketing campaigns.
• Monitor performance metrics for strategy improvements.
• Identify key industry events for sponsorship and attendance.
• Support customer engagement initiatives.
• Play a pivotal role in cross-segment initiatives.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of experience in marketing to academic buyers.
• Proven track record in executing marketing campaigns.
• Strong understanding of research funding and academic trends.
• Hands-on experience with marketing automation tools.
• Experience in a matrix organization.
• Excellent persuasive writing skills.
• Self-starter with problem-solving attitude.

Benefits

• Support for innovative businesses and technologies.
• Commitment to diversity and inclusion.
• Equal opportunity employer.
• Focus on community engagement.
• Investment in employee growth and development.