Lead Product Marketing Manager - Remote

Overview

The Lead Product Marketing Manager is critical in shaping and executing go-to-market strategies for Deputy’s products, ensuring that offerings resonate in the market and drive adoption and revenue growth.

In Short

• Own the go-to-market strategy and execution for an assigned product or feature.
• Contribute to key company initiatives, including two major product lines.
• Partner with Product Management to define launch plans and success metrics.
• Lead the development of product messaging and integrated campaign narratives.
• Build and execute launch and marketing plans to support revenue targets.
• Craft audience-specific messaging and create marketing assets.
• Collaborate with marketing teams to integrate messaging into programs.
• Conduct competitive research to drive differentiated positioning.
• Create sales enablement materials and support onboarding.
• Monitor product adoption and optimize messaging based on results.

Requirements

• 8+ years of experience in Product Marketing, with 2+ years in a senior role at a B2B SaaS company.
• Proven success in late-stage or growth-stage SaaS environments.
• Deep understanding of SaaS buyers across various functions.
• Experience in crafting and executing GTM strategies.
• Strong skills in positioning, messaging, and storytelling.
• Experience in competitive intelligence and market research.
• Experience enabling global sales teams with various tools.
• Comfortable leading cross-functional teams.
• Hands-on experience with marketing stack tools is a plus.
• Excellent communication skills to influence stakeholders.

Benefits

• Remote-first work environment.
• Opportunity to work with a global team.
• Impactful role in a rapidly growing company.
• Supportive company culture focused on employee well-being.
• Access to professional development opportunities.