Senior Product Marketing Manager, Data, APIs & Workflows - Remote

Overview

The Senior Product Marketing Manager will lead product marketing efforts for Data, API, and Workflows at Demandbase, a leading account-based GTM platform for B2B enterprises.

In Short

• Lead product marketing for Data, API, and Workflows.
• Define and execute go-to-market strategies.
• Shape positioning and messaging for technical products.
• Collaborate with Product, Sales, and Customer Success teams.
• Build sales enablement assets and train teams.
• Conduct market research and maintain competitive analysis.
• Support Voice of Customer efforts for product feedback.
• 5-8 years of B2B product marketing experience required.
• Excellent communication skills necessary.
• Familiarity with AI/ML products is a plus.

Requirements

• 5–8 years of experience in B2B product marketing.
• Ability to translate technical capabilities into value-based narratives.
• Demonstrated success in go-to-market launches.
• Strong project management skills.
• Experience with customer segmentation and competitive analysis.
• Excellent verbal and written communication skills.
• Comfortable working across various teams.
• Experience with technical/embedded products preferred.
• Strong understanding of market trends and customer needs.

Benefits

• Comprehensive benefits package including 100% paid premiums for Medical and Vision.
• Flexible PTO policy and 15 paid holidays in 2025.
• No Internal Meetings Fridays for focused work time.
• Competitive 401(k) plan and life insurance.
• Mental wellness resources available.
• Commitment to diversity, equity, and inclusion.