Senior Product Marketing Manager, Data & Platform - Remote

Overview

This position is posted by Jobgether on behalf of Boulevard. We are currently looking for a Senior Product Marketing Manager, Data & Platform in the United States.

This is a strategic role at the intersection of product, engineering, and customer success, designed for someone who thrives in both technical and business environments. You'll drive the go-to-market strategy for data products and developer tools, empowering customers to make better decisions and build confidently on a powerful platform. Working with cross-functional teams, you'll shape messaging, enable sales, and deliver high-impact content for mid-market and enterprise users. If you excel at translating complex tech into clear value and want to shape the future of platform marketing, this is your opportunity.

In Short

• Own the GTM strategy for developer platform and data offerings, ensuring a seamless experience from documentation to onboarding.
• Increase adoption of APIs, Snowflake Data Share, and analytics tools by driving enablement initiatives and user engagement.
• Conduct market and customer research to guide messaging, positioning, and competitive strategy.
• Translate technical features into business value, creating compelling messaging for both executive and developer audiences.
• Collaborate with sales and customer success to build technical guides, onboarding flows, and impactful marketing content.
• Use insights and feedback from technical stakeholders to influence product roadmaps and prioritize platform evolution.
• Take full ownership of your portfolio, delivering measurable results through strategic positioning and cross-functional collaboration.

Requirements

• Proven experience in product marketing, particularly in data and platform services.
• Strong understanding of APIs and data analytics tools.
• Excellent communication skills, with the ability to translate technical concepts into business language.
• Experience working with cross-functional teams.
• Ability to conduct market research and analyze customer needs.
• Proven track record of driving product adoption and user engagement.
• Strategic thinker with a results-oriented mindset.

Benefits

• Competitive salary and benefits package.
• Opportunity to work with innovative products and technologies.
• Collaborative and inclusive work environment.
• Professional development opportunities.
• Flexible work arrangements.