Senior Product Marketing Manager, CRM Workflow - Remote

Overview

The Senior Product Marketing Manager for CRM Workflow at ServiceNow will lead the marketing strategy for Sales and Order Management, focusing on developing messaging and content to drive business growth.

In Short

• Drive marketing strategy for Sales and Order Management.
• Create persona-based messaging and content.
• Collaborate with product and sales teams.
• Manage content updates for the website.
• Coordinate product launches and marketing campaigns.
• Develop sales assets and enablement tools.
• Support presence at industry events.
• Engage with technical product marketers.
• Conduct market research and competitor analysis.
• Maintain strong communication with cross-functional teams.

Requirements

• 12+ years in enterprise software Product Marketing.
• Experience with CRM and sales management solutions.
• Strong storytelling and messaging skills.
• Excellent written and verbal communication.
• Ability to present to executives.
• Bachelor’s degree or equivalent experience.
• Willingness to travel up to 10% for events.
• Passion for AI and innovation.
• Proficient in social media engagement.
• Strong people management skills.

Benefits

• Competitive base pay and equity options.
• Variable compensation based on performance.
• Health plans and flexible spending accounts.
• 401(k) plan with company match.
• Employee stock purchase program.
• Flexible time off and family leave programs.
• Inclusive workplace culture.
• Opportunities for professional development.
• Access to innovative technologies.
• Supportive work environment.