Senior Associate, Account Based Marketing - Remote

Overview

The Senior Associate, Account Based Marketing (ABM) will be a key member of the B2B Client Acquisition team, reporting to the Senior Manager, Account-Based Marketing. You will play a crucial role in supporting the execution of 1:1 and 1:few integrated marketing campaigns and contribute to the ABM content strategy, acting as a champion for our messaging and ensuring impactful, targeted content.

In Short

• Support the development and execution of personalized marketing campaigns for key accounts.
• Collaborate with the content team to create targeted content for ABM campaigns.
• Conduct in-depth research on target accounts.
• Partner with sales to develop custom messaging and assets.
• Manage content workflows and ensure timely content delivery.
• Track and analyze campaign performance metrics.
• Work closely with cross-functional teams to personalize outreach for accounts.

Requirements

• Bachelor's Degree or equivalent experience.
• 3+ years of experience in B2B marketing, focusing on ABM or demand generation.
• Highly organized, data-driven, and detail-oriented.
• Strong understanding of ABM principles and best practices.
• Experience executing digital media campaigns.
• Familiarity with Marketing Automation and CRM technologies.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.

Benefits

• Exceptional health, vision, and dental care.
• Opportunity for equity ownership.
• Life and AD&D, short- and long-term disability.
• Employee Assistance Program.
• Employee Resource Groups.
• Fun company outings and events.
• Unlimited PTO.
• 401K with company match.