Connect for Health Colorado is a public, non-profit entity established by the Colorado General Assembly in 2011, dedicated to creating a health insurance marketplace. Since its inception in 2013, the organization has been instrumental in helping individuals, families, and small employers compare health insurance plans, apply for financial assistance, and purchase coverage. As Colorado's official health insurance marketplace, it is the sole platform for accessing financial help to reduce monthly premium costs. The organization aims to enhance access, affordability, and choice for health insurance purchasers in Colorado, providing various support options including online shopping, phone assistance, and expert help from certified brokers and community-based assisters.